Bike Walk KC
100 screen printed and sold at Bike Walk KC's annual Bike Summit.
This was a project aimed towards a specific audience, cyclists in
the Kansas City area. The point was to be able to use semiotics to
get across a certain message, that message being ride more bikes.
Here I am using synecdoche, a part representing a whole or vice versa.
To show that there is a bike for every single person and there is no
real excuse to not ride a bike, I created some unique bikes for all
shapes and sizes.
The variety and imaginative bicycle forms are fun and attractive. They
invite the viewer to explore each bike illustration and at the end try
and pick one that they think would fit them best. The little tagline at the
bottom, as well as the color scheme, is semi-inspired by Dr. Seuss and
his playful wit.