Hot Sauce Rebrand

This was a fun opportunity for me to work out of my comfort zone
and push my illustration skills. I used pin-up girls as the main imagery
because of the obvious play off something being 'hot.' As you look
around the world of hot sauce branding there are a lot of devils,
flames, volcanos, skulls, and other really basic imagery, surprisingly
enough I found just about nothing with pin-up girls in my research so
this direction made sense. Each girl is illustrated to fit the taste and
was drawn, retraced multiple times, scanned in and then touched
up in photoshop.